From conferences to product launches, corporate events can be exciting and entertaining where team building abounds.
When trying to wow your executives, colleagues, or potential customers, many people have different tastes. While planning a corporate event can be challenging, there are steps you can take to ensure your event is successful.
What can you do to make your next corporate event the best one in your company’s history?
5 Steps to Creating an Amazing Business Event
You can create a corporate event attendees will remember for all the right reasons. Here are five tips that can help.
1. Stick to a Theme
A theme can do one of two things. It can help guide your event or it can detract from it.
Choosing a theme that is controversial or only fits the tastes of the minority is not a good foundation for your event.
Instead, choose one which has universal appeal, that is fun or inspiring rather than inflammatory.
You don’t need to go overboard and spend a ton of money on theme-based decorations. Use the theme as a guide for:
2. Take a Risk and Do Something Different
If you had a successful event last year, it’s tempting to want to re-create your success by replicating the event.
Unfortunately, this may not be the best idea. Attendees might think you’re not putting in as much effort, that perhaps the event isn’t important enough to you to try something different.
To keep having successful events, you’ve got to keep shaking things up. Do something each year that surprises attendees. Some ideas:
- Change the theme each year (Sci-fi, Bollywood, the 80s, etc.)
- Have a WOW moment (a surprise speaker or performer, for example)
- Have a challenge or game with an amazing prize
- Hold an auction
3. Don’t Forget to Schedule in Some Down Time
One of the top corporate event trends is incorporating more wellness-based activities.
You want your attendees to retain what they’ve learned. They can’t do that if you keep packing information into their brains. When attendees are able to relax, though, their productivity and memory retention will improve.
Provide them with regular breaks and pad the event (depending on how long it is) with time to relax, mingle, and forget about the job for a bit.
4. Offer a Variety of Activities
A seminar and team building activities are great, but is that all you’re going to provide? Give employees a chance to interact even more with their colleagues with post-presentation activities. Consider making one or two activities mandatory, then allow guests to leave their options open. If they want to partake in more activities, they can. If they’d prefer to just mingle or relax, they’re free to do that, too.
5. Choose a Venue That Has Everything You Need
The Venue at Friendship Springs is the perfect venue because it has everything you need to make your event a success.
The design of the building allows you to get creative with your theme and corresponding decorations. Plus, the venue offers a full restaurant-grade kitchen so you can wow your guests with delectable courses. Do you need tech for a speaker or presentation? The team at The Venue at Friendship Springs can help you with that, too.
The Success of Your Event Depends on How Well You Cater to Attendees
While the event you’re hosting is yours, ultimately, it’s for the benefit of your team. If you can cater to their needs, your event will be unforgettable. You’ll create an atmosphere that encourages them to implement what they learn, all while waiting with bated breath for your next big event.
